Happy New Year’s – Purpose in 2012

This is the time of the year business owners often set new goals and strategies for their business. Let me challenge you to think first about your personal life. I’m not talking goals or strategies, but what is your purpose. This may be too deep for some of you, but hang in there.

Many people set their list of priorities from top to bottom. I’m not going to lecture you on your order of priorities, but most look something like this chart. The problem with this perspective is we often feel we are juggling to keep what we feel should be on top, on the top.

 Let me share an analogy someone once shared with me. Let's look at a washer. Most of us know what a washer is, but what is the purpose? The purpose of the washer is determined by what you place inside.

How does that apply?  What if instead of placing your priorities in a list, you placed them around in a circle? Whatever you place in the center is your purpose. That purpose will influence all the surrounding values in your life. If making money is your purpose for being here, that choice or belief will influence how you treat life’s priorities. If a happy marriage is your purpose, that will do the influencing. If your faith is your purpose, that will influence how you treat your spouse, career, friends, hobbies, etc.

So how does this impact running your business. After you determine your life's purpose, you can determine your purpose for your business. How does your business help support your core purpose? Does it strengthen you or wear you down? Do you struggle finding ways that your business reflects your purpose?

Contact me at: Brad@rivervalleylandscapes.com to find how your business can support your life's purpose.

Bring on 2012…