Our season will be here before we know it for most of us. I often hear people talking about the plans they have for their business. People say they have marketing, sales, and even training plans, but are they really plans or ideas. The difference is subtle, but often there is a fine line between success and failure. My main point is an idea usually is not as thought out and is left in our heads. A plan may not always be good, but usually it has more meat to it. Your marketing plan should have a main theme or goal. Who are you trying to hit and how is that going to be achieved. It should also have a timeline on when this will take place. Finally don’t forget to have some way to measure your results.
Do you have a marketing plan or a marketing idea? Make sure you get’s this done while you still have time. Cast this vision to everyone on your team. Their work may impact marketing more that you realize.
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