Tuesday, December 27, 2011

How do you get people to realize you are a great company?

Anyone can say they are great, so how do you get someone to realize you are a great company. First you have to be a great company. Great companies can happen overnight, but this is often a process that takes time. Smoke and mirrors will only go so far. Make sure you don’t over promise and under deliver. This will come back to haunt you many times over. Now that we got that settled, the next thing is to have marketing pieces that reflect your great quality. Make sure if it is not going to reflect you well, don’t use it. Everything from your website to invoices should reflect the quality organization you are.

The best way for prospective clients to know you are a great is to hear it from others. Let the industry say you are great. This can be done by submitting projects for awards and publications. We have had award winning projects published nationally, regionally, and locally. Our 28 “Excellence in Landscape” awards from PLNA has made River Valley Landscapes PA’s most award winning company 3 years in a row. To this day, River Valley Organics installs the most Filtrexx products in the world and has been recognized both locally and nationally for its environmental efforts. I realize I just said that about my company, but we often get these types of write ups about River Valley.

Another source a prospective client can hear it from is your clients. Your clients can be the most powerful testimony you have. Making your clients happy is the best way to get them to talk. If they really love what you did for them, why not make a video to let t hem express how great you treated them.

Watch this!

 

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