Determine your fishing hole.
Identify who is looking for these projects or services
Identify existing clients that are the best fit for your business. If it’s residential work, examine their lifestyle. What is their profession, what kind of neighborhood do they live in, where and how do they shop? This will direct your approach to them. It is one thing to take a lead that falls in your lap, but it is another thing when you are paying to get a new client. Before you start spending any money for marketing or advertising, be sure that it will be going to the right place.
Look for Part 4 to follow…
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